Decks that argue, not decorate.
A deck is an argument made visual. Before any slide design there is a story: the tension, the proof, the resolution, the ask. We write the narrative and the slide copy. designs.art designs it. Buy either, or both as one engagement. Priced per slide, ₹4,000/slide, ten-slide minimum.
A buyer deck is a sequence of changed beliefs.
Most decks are a list of features with a logo wall at the end. They decorate a conversation that has already been won or lost. A deck that argues does the winning: it names a cost the room has never priced, and gives the champion language that survives finance.
Write the commercial logic first. Then design the room around it.
The chief financial officer's office. The champion presents without you. What they carry in is one sentence, one number and one consequence, or it is nothing.
Buyers do not need more information. They need language that survives finance. That is what a deck that argues is for.
Five beliefs, changed in order.
Every deck we write, whatever the room, follows this order. Slides are added, never steps.
A buyer deck is a sequence of changed beliefs. Write the commercial logic first, then design the room around it. A slide that carries two claims carries none.
We write the narrative, the slide copy and the speaker notes. designs.art designs it. Priced separately, sold together if you want it, and the bundle is quoted on the same call.
Four rooms. One position. Four different proofs.
The argument is stable. What the room believes today, and what proof it accepts, is not.
The same argument is built four ways, because the rooms believe different things. The investor room needs the category repositioned; the sales room needs one cost named; the keynote room needs the frame changed in the first ninety seconds; the board needs the risk of inaction priced.
What does not change is the position underneath. That is why decks drawn from a voice program or an editorial archive are faster and cheaper: the thinking has already been paid for once.
What leaves us: the deck, the notes, and the answers.
Three structural variations, and the two things that ship with every one of them.
Say: “Across fourteen deals, the median time from decision to execution was sixty-one days. In every one the winner removed latency, not cost.”
If asked “where is that data from”: our CRM, anonymised, method on the appendix slide. Offer the walkthrough.
Do not: mention efficiency. That is the belief we are replacing.
| Objection | Slide | Line |
|---|---|---|
| “We already have a vendor.” | 04 | So did the fourteen. The vendor solved cost. |
| “Prove the number.” | 07 + A2 | Method disclosed. Walkthrough offered. |
| “Finance will not sign.” | 09 | Finance wrote the number. Here is their slide. |
| Type | Length | What makes it different | From |
|---|---|---|---|
| Sales enablement | 10 to 18 slides | Objection handling embedded in the structure. Modular for account-specific customisation. | ₹4,000/slide |
| Investor deck | 16 to 24 slides | Narrative arc, financial model integration, category positioning. Speaker notes included. | ₹4,000/slide |
| Keynote deck | 30 to 60 slides | Stage-optimised visual density. Speaker prep and question-and-answer prep included. | ₹4,000/slide |
| Inside Voice Pro and Enterprise | 10 or 20 slides a month | Deck copy from the same positions as the voice and long-form work, plus one full deck a quarter on Enterprise. | included |
Also in scope on every deck. Design production is priced separately through designs.art; ask for the bundle on the call.
Is the argument in the champion's mouth?
A deck is measured by what happens when you are not in the room. Call recordings tell us in week four. The CRM tells us in month six.
| What we read | Source | Seen by |
|---|---|---|
| Reps repeating the same three sentences | Call recordings | Week four |
| Finance stakeholders joining second meetings | CRM contact roles | Month two |
| Champion forwarding the deck internally | Engagement tracking | Month two |
| Close rate and cycle length against baseline | CRM | Month six onward |
| Investor: term sheets, analyst initiations quoting the frame | Your records | Quarter two onward |
Ten days to the argument. Twenty-five to the deck. Ninety to know.
The one-page argument is approved before a single slide exists. That is where most of the value is created and where most agencies skip.
- Voice capture with the presenter, recorded
- Deal, cohort or model data intake
- The commercial logic written as one page: status quo, cost, intervention, proof, ask
- Objection list from sales or from prior investor meetings
- You correct the page before any slide exists
- Story architecture: slide order and one claim per slide
- Slide-by-slide copy and speaker notes
- Objection handling mapped to slides
- Two revision rounds
- Handover to designs.art if bundled
- Rehearsal pass with the presenter
- Account-specific cutdowns for the top opportunities
- Call-recording review at week four
- Usage and outcome read at day 90
- Next: the editorial pieces the deck points to
A deck the champion can present without you, speaker notes for every slide, the objections answered inside the structure, account cutdowns for the top opportunities, and the first read on whether finance is showing up to the second meeting.
Priced per slide. Or inside Voice Pro and Enterprise.
One number: the slide. Narrative, copy, speaker notes and two revision rounds are in it. Design production through designs.art is priced separately and bundled on request.
- One-page argument first, approved by you
- One claim per slide, speaker notes on every slide
- Objection handling mapped to slides
- Two revision rounds, source files yours
- designs.art designs; bundled on request
- Sales enablement, 10 to 18 slides: ₹40,000 to ₹72,000
- Investor, 16 to 24 slides: ₹64,000 to ₹96,000
- Keynote, 30 to 60 slides: ₹1,20,000 to ₹2,40,000
- Extend an existing deck: same rate, 10-slide minimum
- Rehearsal included on keynotes
- 40 · Short-form posts
- 2 · Long-form
- 2 · Newsletter
- 10 · Deck slides
- 4 · Video scripts
- Senior writer, executive, Senior writer, organisation, Senior editor, Data analyst, Strategist
The system on top is included
- 60+ · Short-form posts
- 4 · Long-form
- Quarterly · Narrative architecture
- 12 hrs / mo · Strategy
- 20 + 1 deck / qtr · Deck slides
- Senior writers, Senior editor, Editorial lead, Strategist, embedded, Data analyst, Research lead
The system on top is included
The presenter, for one recorded hour. Deal, cohort or model data. The objection list. Two review passes: the one-page argument, then the full deck.
Not slide design or visual production; designs.art does that, and we bundle it. Not a template library. Not a deck without a presenter interview.
What a deck that argues moved, twice.
Questions we get on the first call
Do you design the slides?
We already have a deck. Can you fix it?
How long does it take?
What do you need from us?
Does the deck work with our voice program or editorial archive?
Who sees the deck?
Bring the deck that is not working. We will tell you which belief it never changed.
The audit includes the one-page argument your current materials are implicitly making, and the cost they have not named.
