Fintech, where every claim is legally binding.
Regulation, category complexity and buyer sophistication all set the quality bar higher than generic technology writing can clear. The line between marketing and financial promise is legally binding.
| Section | Claim | Source | Check |
|---|---|---|---|
| Jurisdiction | Applies in IN and SG; differs in EU | RBI DLG 2022; MAS PSA | Counsel |
| Definition | What counts as a payment aggregator | RBI PA/PG guidelines | Cited |
| Consequence | Settlement timelines change for marketplaces | Client data, anonymised | Verified |
| Boundary | Not advice; framework-aware | Editor | Stated |
Category realities
Agencies simplify compliance into misstatements. Search-first writing ignores category vocabulary conventions. Founder-voice work without industry-specific credibility gets called out by the audience. Comparison content that ignores regulatory nuance damages trust faster than it builds it.
A treasury lead who has read the RBI circular and a CTO who has been through a PCI audit. They read for the claim that is wrong, and they find it.
Frameworks the writing has to respect
The writer knows these before the brief is written. The editor checks the piece against them before you see it. Framework-aware without pretending to be counsel.
| Framework | Jurisdiction | What it constrains in the writing |
|---|---|---|
| RBI digital lending guidelines, PA/PG guidelines | India | Who may be called what, settlement timelines, what a lending partner can claim. |
| SEBI rules on financial influencers and advertising | India | What a founder may say about returns, products and performance in public. |
| DPDP Act 2023 | India | How customer data may be described, used in case studies and research. |
| PSD2, GDPR | EU, UK | Open-banking claims, consent language, data handling in research. |
| PCI DSS, SOC 2 | Global | What security claims can be made, and in what words. |
| KYC and AML regimes | Per market | Onboarding claims, comparison content, anything touching identity. |
Three pitfalls, written from work we have had to correct
A founder post about returns read as a performance promise. Under SEBI's rules on financial influencers it was a problem the same day.
A settlement explainer written for India was reused in Singapore. The timelines were wrong under the PSA.
A six-provider comparison scored “compliance” as a checkbox. A CTO reader listed the four certifications it conflated.
What we produce here
| Recommended entry | Why | Price |
|---|---|---|
| Voice Standard for the CEO or CFO | Buyers and regulators read the person first. Two platforms, monthly byline, boundaries on every position. | ₹1,49,000/mo |
| One regulatory explainer, pillar | The piece the category cites when the rule changes. Refreshed when the rule does. | ₹80,000 |
| Research report on your transaction data | The number the region cites, method disclosed. Per page, ten-page minimum. | ₹17,000/page |
Two fintech engagements.
One question we always get
Will you write about returns, rates or performance?
Bring the rule that just changed. We will write the explainer the category will cite.
The audit maps who is teaching your category today, with screenshots, and the three claims you own and have not published. Sent 48 hours before the call.
