One-time · White papers

A white paper is an argument with its evidence attached.

Eight to twelve pages that make one claim, answer the counterargument and show the sources. Expert interviews included. Launch cutdowns for LinkedIn, sales and email. ₹25,000/page, eight-page minimum. For original data, see research reports.

Book a call All one-time work

8 to 12 pagesExpert interviewsCounterargumentLaunch cutdowns

White paper · 2026

Decision latency: the cost B2B payments has never priced

Fourteen enterprise deals measured. Three expert interviews. Where the efficiency argument is still right.

12 pages · method on page 3 · published under the client's name

Priced per unit · two revision rounds · currency in the header

Units and prices

Unit	Spec	Best when	Turnaround	Price
White paper, per page	argument-led; 8-page minimum; expert interviews included	One position that needs its evidence attached: a category explainer, a buyer's guide, a point of view.	6 to 8 weeks	₹25,000/page
Typical white paper	8 to 12 pages	Most arguments fit in ten.	6 to 8 weeks	from ₹2,00,000
Research report, per page	survey-based; 10-page minimum; fielding at cost	The claim needs a number nobody else has. Survey design, fielding, analysis, launch.	10 to 12 weeks	₹17,000/page

Design production

Layout and final chart artwork are designed by designs.art and priced separately. We deliver the text, chart data and chart specs. Bundle on request.

How it is made

Question, interviews, argument, draft, launch.

Six to eight weeks. The counterargument is written before the draft, not after.

Question

The claim worth making and the reason a reader will finish the paper.

Interviews

Two to three experts, yours or ours, recorded.

Argument

Claim, evidence, counterargument, boundary. Approved by you before drafting.

Draft and revise

Senior-written, every claim sourced. Two rounds.

Launch

Three cutdowns and a gated or ungated recommendation.

What is included

· Written brief in 3 to 5 business days, approved by you before drafting
· Senior writer named on the brief; a senior editor decides thesis, cuts and sequence
· Two revision rounds
· Every material claim traced to a source
· Publication-ready formatting for the surface it will live on
· Source files yours; nothing published without your approval
· No public disclosure that we wrote it

What is not

· Design and layout production (designs.art, bundled on request)
· Publishing, hosting or CMS work
· Paid distribution or media relations
· Ranking volume (SEO Legendary)

Where the value is

What a white paper does that a blog post cannot.

It gets sent by sales, cited by a partner, and read by the finance stakeholder who was never going to read the blog.

—A sourced argumentEvery material claim traces to an interview, a dataset or a document. The reference list is part of the deliverable.

—The counterargument, in printWhere the other side is right is stated. It is what makes the rest credible.

—A page finance will readCost, in numbers, with the method.

—Launch cutdownsLinkedIn, sales paragraph, email. The paper has a job after publication.

Ten-page white paper, as bought₹2,50,000

Three expert interviewsincluded

Reference list and method pageincluded

Three launch cutdownsincluded

One argument, evidenced, launched₹2,50,000

Same paper as a Voice Enterprise long-form monthincluded

From the case library

Where one artifact carried the argument

Case 08 · Payments infrastructureSoutheast Asia

8 → 184

Media citations a year

68 percent of closed deals cited the research report. The number became category infrastructure.

ReportsInbound

Read the file →

Case 11 · Boutique strategy consultingEuropean Union

Advisory conversions from the archive

128 media citations. Decks, reports and comms drawn from one archive turned a boutique into the firm journalists call.

DecksReportsComms

Read the file →

FAQ

Questions we get

White paper or research report?

A white paper argues with existing evidence. A research report creates new evidence with a fielded survey. White papers earn trust in six to eight weeks. Research reports earn citations for years and take ten to twelve.

Gated or ungated?

Ungated for authority and answer-engine retrieval; gated for pipeline capture. We recommend per paper. Most clients publish ungated with a gated companion asset.

Can you use our own experts?

Preferably. Your experts are the reason the paper cannot be written by anyone else. We interview them, recorded, and source the claims to them by name where they agree.

Who designs it?

designs.art, priced separately and bundled on request. We deliver text, chart data and chart specs.

Bring the argument your sales team keeps making on calls. We will put the evidence behind it.

The audit includes the three claims you own and have not published, drawn from your own material.

Book a call and get the audit Or start a program

Unit hero · a white paper open on a desk