Authority on a budget is a sequencing problem, not a discount problem.
A team without a content function does not need a smaller version of everything. It needs the one artifact that carries the argument, and then the second one, once the first has earned it. The entry point is designed to be survivable: from ₹8,000 for one article, ₹99,000/mo for a program.
| Budget | First move | What it buys | Price |
|---|---|---|---|
| One article | A short article stating the position in public. | A URL you can send. | ₹8,000 |
| A single project | One pillar, 5,000 words or more. | The URL the category reckons with. | ₹80,000 |
| About ₹99,000/mo a month | Voice Starter on one platform. | A founder who becomes findable. | ₹99,000/mo |
| Judgment, not output | Strategist, 20-hour block. | Positioning, an editorial audit. | ₹80,000 |
| One consequential moment | A speech, a positioning pack, a crisis brief. | The hard thing, said once. | from ₹50,000 |
| Ready to compound | Voice Standard: two channels, weekly call, data pieces, a placed byline. | A leader the category argues with. | ₹1,49,000/mo |
What a small team actually needs.
The smallest engagement capable of making the idea travel. Not the largest one you would agree to. We would rather recommend a ₹99,000/mo plan that works than a plan three times the size that gets paused in month three.
Nine of the twelve engagements in the case library started on a single practice and expanded on evidence rather than on a proposal.
What we run for a smaller team.
| Capability | What it solves | Practice |
|---|---|---|
| Founder voice program | One platform, twelve pieces a month, senior-written. | Thought leadership |
| One long-form a month | The position, in public, with the counterargument. | Editorial |
| Website copy refresh | The positioning, applied to the pages buyers actually read. | Editorial |
| Sales deck narrative | The argument the founder makes on calls, written down once. | Decks |
| Announcement or launch note | When there is something to say, said once, correctly. | Comms |
| Monthly review | What moved, what to do next month, in 30 minutes. | All |
Daily social operations, community management and posting calendars are a different discipline. We write the founder's positions; Social Legendary runs the channels. Ask for both on one call.
Start small. Scale on evidence.
No minimum spend. No lock-in. The entry point is designed to be survivable.
- 20-minute recorded interview
- 600 to 1,000 words, one position
- Two revision rounds
- Published under your name
- Try the writing before the program
- 12 · Short-form posts
- 1 hr + 30 min · Voice capture
- 3 · Positions maintained
- Monthly · Calendar
- Weekly · Approval pass
- Senior writer, Senior editor
The system on top is included
- Positioning and messaging architecture
- Editorial audit of what exists
- The one-page argument for sales
- A calendar you could run yourself
- Task only, no retainer
One recorded conversation with the founder. A weekly 30-minute approval pass. Honesty about the budget, so we recommend the smallest thing that works.
Not feeds, video, design production, ranking volume or paid distribution. Those sit with the sister studios, and we will say so on the first call.
Two small teams, one artifact each to start.
Questions we get
Is ₹8,000 really a senior writer?
We cannot afford a monthly plan yet. What should we do?
Do you do social media for small teams?
What if we outgrow the plan?
Bring the budget and the idea. We will recommend the smallest thing that works.
Forty-eight hours before the call you receive an audit of your own authority gap. It takes us most of a day and we do it whether or not you buy anything.
