Published pricing · one ladder · INR ₹ by region

Every number. Including the top of the range.

Published pricing is not a discount signal. It is a filter. It means the first call is about your argument rather than about our rate card, which is the only version of that call worth having. Four voice plans from ₹99,000/mo. One-time work priced per article, per slide and per page, from ₹8,000. The same price everywhere; the currency follows your region.

Where to start The four plans Compare Strategist One-time Against in-house Your time Terms

Where to start

Start with the constraint. Scale when the signal holds.

Nobody buys a practice. They buy a way out of a specific problem. Find your row; the smallest engagement capable of making the idea travel is the one we will recommend, not the largest one you would agree to.

If the situation is	The highest-leverage first move	What it buys	Price
One thing to say, this month	One short article that states the position in public.	A URL you can send.	₹8,000
One artifact on a date	One pillar, 5,000 words or more, or a deck at ₹4,000/slide.	The URL or the deck the category has to reckon with.	₹80,000
A leader starting from nothing	Voice Starter: one channel, twelve pieces, the position library.	A founder who becomes findable.	₹99,000/mo
A position that needs weight and data	Voice Standard: two channels, weekly call, four data pieces, a placed byline.	A leader the category argues with.	₹1,49,000/mo
The executive and the company page	Voice Pro: three surfaces, decks and video scripts from the same positions.	One argument, two registers, in the sales team's hands.	₹2,49,000/mo
Several voices, one institution	Voice Enterprise: up to three executives, all channels, embedded strategy.	One institutional position, argued everywhere.	₹3,99,000/mo
Judgment, not output	Strategist by the hour, in a 20-hour block.	Positioning, messaging architecture, an editorial audit.	₹80,000

The rule we apply

We would rather recommend a Voice Starter that works than a Voice Pro that gets paused in month three. Nine of the twelve engagements in the case library started on a single practice and expanded on evidence rather than on a proposal.

The plans · currency in the header

Four plans. One ladder. Everything in each one, drilled down.

Voice Standard is the smallest configuration where the archive compounds rather than accumulates. Each tier below lists what ships every month, who works on it, what it would cost bought as units, and what exists at day ninety.

Tier 01 · Single channel, essentials

Voice Starter

₹99,000/mo

Who it is for. A founder or executive starting from nothing, on the one platform their buyers use.

Channels

LinkedIn or X, one channel

The people on it

—Senior writerNamed on your brief

—Senior editorThesis, cuts, sequence

Calls and interaction

One 30-minute capture call a month. Async in between.

Data and reporting

Monthly report on the quality rung. Baseline captured at day 14.

Decks

Not included. Per slide at ₹4,000/slide.

Video scripting

Not included.

A month on Voice Starter

What ships	Each month	Detail
Short-form posts	12	Text posts and 2 carousels a month, one position at a time
Voice capture	1 hr + 30 min	Recorded onboarding hour, then a 30-minute monthly capture call
Positions maintained	3	Claim, evidence, counterargument, boundary. Yours to keep
Calendar	Monthly	12 slots, every one passed through the four questions
Approval pass	Weekly	Under 45 minutes. Nothing ships without it
Report	Monthly	Quality rung: read depth, saves, substantive replies. Not impressions

What it would cost as one-time units

12 short pieces as one-time units₹96,000

Voice capture and position libraryincluded

Calendar on the four questionsincluded

Monthly quality reportincluded

Bought as units₹96,000

Voice Starter₹99,000/mo

At day 90

36 pieces published on one channel, three positions with boundaries, read depth and replies moving, and a founder who is findable by name.

Best when a leader is starting from nothing and needs one channel done properly before anything else.

Start on Voice Starter

Tier 02 · Leadership

Voice Standard

₹1,49,000/mo

Who it is for. A leader whose position exists and needs weight: two channels, a weekly call, and the data to argue with.

Channels

LinkedIn and X, two channelsMonthly byline placement

The people on it

—Senior writerNamed on your brief

—Senior editorRuns the weekly call

—Data analystBuilds the four data pieces and the dashboard

Calls and interaction

A weekly 30-minute strategy call with the editor. Slack or email between.

Data and reporting

A live dashboard and four data-led pieces a month: your numbers, charted, argued. The leadership tier is where the voice starts citing evidence only you hold.

Decks

Not included. Per slide at ₹4,000/slide.

Video scripting

Not included.

A month on Voice Standard

What ships	Each month	Detail
Short-form posts	20	Across LinkedIn and X, cut natively for each
Data pieces	4	Chart, graph or benchmark posts built from your own numbers, designed as carousels
Long-form byline	1	1,200 to 1,800 words under your name, placed in a title buyers read
Strategy call	Weekly	30 minutes with your editor: what next quarter looks like, what to say about it
Dashboard	Live	Audience, read depth, inbound, citations, updated weekly. Rungs one to three
Position review	Quarterly	What held, what needs a boundary, plus a competitor-voice benchmark

What it would cost as one-time units

20 short pieces as one-time units₹1,60,000

4 data carousels (as short pieces + analyst)₹48,000

1 standard article, placed₹20,000

Weekly call, dashboard, quarterly reviewincluded

Bought as units₹2,28,000

Voice Standard₹1,49,000/mo

At day 90

60 pieces across two channels, 12 data pieces, three placed bylines, a live dashboard with a baseline and a quarter of movement, and the first citations or inbound that name a piece.

Best when the position exists, the leader can give thirty minutes a week, and the argument needs numbers behind it. Most chosen.

Start on Voice Standard

Tier 03 · CXO and organisational pages

Voice Pro

₹2,49,000/mo

Who it is for. A CXO and the company page together: higher volume, more than one channel, decks and video scripts drawn from the same positions.

Channels

Executive LinkedIn and XCompany LinkedIn pageNewsletter, bi-weekly

The people on it

—Senior writer, executiveNamed on your brief

—Senior writer, organisationCompany page and long-form

—Senior editorRuns the calendar across both

—Data analystData pieces and dashboard

—Strategist4 hours a month, positioning and the monthly review

Calls and interaction

Weekly editor call, monthly performance review, Slack access.

Data and reporting

Live dashboard across executive, company page and newsletter, plus deck-usage reads from sales. Rung four (pipeline) is baselined and reported from month four.

Decks

10 slides a month included. Beyond that, per slide at ₹4,000/slide.

Video scripting

4 scripts a month included. Production by Studio Legendary, priced separately.

A month on Voice Pro

What ships	Each month	Detail
Short-form posts	40	24 executive, 8 company page, 8 data pieces. One voice library, two registers
Long-form	2	One placed byline and one flagship or newsletter deep-dive a month
Newsletter	2	Bi-weekly, built as an owned list with open-depth reporting
Deck slides	10	Sales, investor-update or board slides a month: narrative, copy, speaker notes. designs.art designs
Video scripts	4	Short-form or talking-head scripts a month from the month's positions. Studio Legendary produces
Speaking notes	Quarterly	Talk track and Q&A prep for one stage a quarter
Calls	Weekly + monthly	Weekly editor call, monthly performance review with the strategist
Dashboard	Live	Executive and company page, plus newsletter and deck usage. Rungs one to four

What it would cost as one-time units

40 short pieces as one-time units₹3,20,000

2 long-form articles₹80,000

10 deck slides₹40,000

4 video scripts (as short pieces)₹32,000

2 newsletters, quarterly speaking notes, strategist hours~₹56,000

Weekly and monthly calls, dashboardincluded

Bought as units~₹5,28,000

Voice Pro₹2,49,000/mo

At day 90

120 pieces across three surfaces, six long-form, six newsletters, thirty deck slides in the sales team's hands, twelve video scripts produced, and an executive voice and a company voice that argue the same thing in two registers.

Best when the executive and the company page both need to speak, sales needs slides that argue, and there is a stage or a camera in the quarter.

Start on Voice Pro

Tier 04 · Enterprise pages, strategy, all channels

Voice Enterprise

₹3,99,000/mo

Who it is for. Up to three executives plus the enterprise pages, every channel, with narrative architecture and an embedded strategist underneath.

Channels

Up to 3 executive voices, LinkedIn and XEnterprise LinkedIn and X pagesNewsletter, weeklyYouTube and podcast scriptingInternal comms

The people on it

—Senior writersOne per executive voice, named

—Senior editorHolds the standard across every surface

—Editorial leadRuns the calendar and the monthly review

—Strategist, embedded12 hours a month

—Data analystDashboards and the annual report data

—Research leadOn report quarters

Calls and interaction

Weekly leadership call, monthly review, quarterly narrative refresh, 24-hour turnaround on requests.

Data and reporting

A dashboard per voice and per page, rungs one to five, with a quarterly summary written for the board. The annual category report is built from the archive's own data.

Decks

20 slides a month and one full deck a quarter included.

Video scripting

8 scripts a month and one keynote talk track a quarter included. Production by Studio Legendary, priced separately.

A month on Voice Enterprise

What ships	Each month	Detail
Short-form posts	60+	Three executives and the enterprise pages, one shared evidence base, distinct boundaries
Long-form	4	Bylines, flagships, expert-interview pieces, refreshed quarterly
Narrative architecture	Quarterly	The institutional position, a messaging house per executive, refreshed every quarter
Strategy	12 hrs / mo	Embedded strategist: positioning, comms counsel, board and offsite preparation
Deck slides	20 + 1 deck / qtr	Twenty slides a month plus one full investor, sales or keynote deck a quarter
Video scripts	8 + 1 keynote / qtr	Eight scripts a month plus one keynote talk track a quarter
Comms	2 / mo	Announcements and internal notes included; crisis counsel on call
Research	Chapters	Chapter progress each month toward one annual category report
Interactions	Weekly + 24-hr	Weekly leadership call, monthly review, 24-hour turnaround on requests, dedicated Slack
Dashboard	Live, per voice	Every executive and page, rungs one to five, quarterly board summary

What it would cost as one-time units

60 short pieces as one-time units₹4,80,000

4 long-form articles₹1,60,000

20 deck slides + a quarter of a full deck~₹1,20,000

8 video scripts + keynote share~₹80,000

Embedded strategist, 12 hours₹48,000

2 comms units, research chapters, narrative refresh~₹1,00,000

Calls, dashboards, 24-hour turnaround, dedicated podincluded

Bought as units~₹9,88,000

Voice Enterprise₹3,99,000/mo

At day 90

One institutional position written down and three executives arguing it in their own registers, 180+ pieces, twelve long-form, sixty deck slides and a full deck, twenty-four video scripts, the first two chapters of the annual report, and a dashboard per voice the board has already seen once.

Best when several credible people are saying several things, the enterprise pages are silent, and the quarter has a board meeting, a stage and a hard announcement in it.

Start on Voice Enterprise

Compare the four

Side by side

	Voice Starter Single channel, essentials	Voice Standard Leadership	Voice Pro CXO and organisational pages	Voice Enterprise Enterprise pages, strategy, all channels
Price, monthly	₹99,000/mo	₹1,49,000/mo	₹2,49,000/mo	₹3,99,000/mo
Channels	One: LinkedIn or X	Two: LinkedIn and X	Executive + company page + newsletter	Up to 3 executives + enterprise pages + newsletter + YouTube/podcast + internal
Short-form a month	12	20	40	60+
Data pieces (charts, graphs)	—	4	8	Per voice, plus board summary
Long-form a month	—	1 byline, placed	2	4 + research chapters
Newsletter	—	—	Bi-weekly	Weekly
Deck slides a month	Per slide	Per slide	10	20 + one full deck a quarter
Video scripts a month	—	—	4	8 + keynote a quarter
Narrative architecture	Positions	Positions + quarterly review	Messaging house	Institutional position + house per executive, quarterly
Strategy	—	Editor on the weekly call	Strategist 4 hrs / mo	Embedded strategist 12 hrs / mo
Calls	Monthly capture	Weekly	Weekly + monthly review	Weekly leadership + monthly + quarterly
Turnaround on requests	5 days	3 days	48 hours	24 hours
Dashboard	Monthly report	Live, rungs 1 to 3	Live, rungs 1 to 4	Live per voice, rungs 1 to 5
Comms	Per unit	Per unit	Per unit	2 a month included, crisis counsel on call
People	Writer, editor	+ analyst	+ second writer, strategist	Dedicated pod of six

On every plan. A senior writer named in your engagement brief. Your written approval before anything ships. Your name on the work, and no public disclosure that we wrote it. Pause or scale anytime with 30 days notice; scaling keeps the same account and the same editor.

Strategist

₹4,000/hr

Judgment by the hour, in a 20-hour minimum block (₹80,000). Positioning, messaging architecture, editorial audits, comms counsel. Deliverable-first, task only.

Embedded monthly

from ₹1,99,000/mo

One senior strategist assigned. Weekly calls, async access, editorial and comms and positioning together. Included inside Voice Enterprise at 12 hours a month.

This lane exists so that we never have to say "it depends". If the work is genuinely non-standard, it is priced by the hour rather than dressed up as a retainer.

Why we publish the top of the range

Most practices write "custom" where the enterprise number should be.

Publishing Voice Enterprise at ₹3,99,000/mo costs us the buyers who were never going to pay it, and saves everyone else two weeks of discovery calls. The scoping conversation is about how many voices and how many regions, not about whether we will publish the number.

—More than three executivesAdd a voice at ₹99,000/mo each; the shared evidence base and the pod stay the same.

—More regionsTranslation and regional editors are scoped on the call and priced per region.

—ProcurementTerms your legal team has seen before, custom service levels, questionnaires answered as part of scoping.

One-time work · priced per article, per slide, per page

When one artifact has to carry the argument.

Two revision rounds on every unit. Source files always yours. Nothing published without your approval, on project work exactly as on subscriptions. Design production for decks, reports and white papers is priced separately through designs.art, or bundled on request.

Articles and bylines

Unit	Spec	Price
Short article	600 to 1,000 words	₹8,000
Standard article	1,200 to 1,800 words	₹20,000
Long-form article	2,500+ words, bylined	₹40,000
Pillar or flagship	5,000+ words	₹80,000
Case study	750 to 1,500 words, interview	₹25,000

Decks · per slide · written here, designed by designs.art

Unit	Spec	Price
Deck, per slide	narrative, copy and speaker notes per slide; 10-slide minimum	₹4,000/slide
Typical sales deck	10 to 18 slides	from ₹40,000
Typical investor deck	16 to 24 slides	from ₹64,000
Typical keynote deck	30 to 60 slides	from ₹1,20,000

White papers and research · per page

Unit	Spec	Price
White paper, per page	argument-led; 8-page minimum; expert interviews included	₹25,000/page
Research report, per page	survey-based; 10-page minimum; fielding at cost	₹17,000/page
Typical white paper	8 to 12 pages	from ₹2,00,000
Typical research report	10 to 25 pages, fielding at cost	from ₹1,70,000
Category report or annual index	30-page minimum, multi-quarter cadence	from ₹5,10,000

Comms

Unit	Spec	Price
Executive positioning pack	bio and point-of-view pack	₹50,000
Speech, 15 to 30 minutes	talk track, notes, Q&A prep	₹65,000
Crisis brief	first draft in 24 hours	₹1,25,000
Announcements and internal notes	Included in Voice Enterprise, 2 a month; otherwise Strategist by the hour	₹4,000/hr

Every unit in detail

The comparison worth running

The alternative is not a cheaper agency. It is a payroll line.

A production-grade in-house editorial function is a senior editor, a senior writer, freelance support, tooling and overhead. Priced honestly, in your region.

What the comparison leaves out. Recruiting time: the six months before a new senior editor is useful. The risk that one of the two people leaves and the archive stops. The fact that two people cannot cover voice, editorial, decks, reports, comms and inbound at once.

The honest counterpoint. An in-house team knows your business in a way an external one has to be taught. That is what the voice capture and the archive intake are for, and it is why we spend the first fourteen days on it.

Senior editor, fully loaded$185,000

Senior writer, fully loaded$140,000

Freelance support and expert interviews$60,000

Tools, research, monitoring$24,000

Recruiting, management overhead$95,000

In-house editorial function, a year$504,000

Voice Enterprise, twelve months$57,588

Americas figures. 89 percent less than building the function.

Senior editor, fully loaded₹36,00,000

Senior writer, fully loaded₹24,00,000

Freelance support and expert interviews₹8,00,000

Tools, research, monitoring₹3,00,000

Recruiting, management overhead₹9,00,000

In-house editorial function, a year₹80,00,000

Voice Enterprise, twelve months₹47,88,000

India figures, modelled on Bangalore senior rates. About 40 percent less than building the function, with six disciplines instead of two people.

Your time, quantified

The only thing we cannot buy from you is the hour.

Every voice program depends on a real conversation with a real operator. Better to state the constraint precisely than to discover it in week three.

What we need	How often	From whom	Why it cannot be delegated
Voice capture	Once, at onboarding. 45 to 60 minutes.	Named executive	Nothing downstream is better than this hour.
Approval pass	Weekly. Usually under 45 minutes.	You or a delegate	Nothing publishes without it. A term, not a preference.
Strategy call	Monthly on Starter, weekly from Standard.	You and the editor	The calendar is only as good as what you know about next quarter.
Expert interview	As the calendar requires, from Pro.	Your expert	Long-form citing nobody internal reads like it.
System access	Once, at onboarding.	Whoever holds it	Measuring against a baseline needs the baseline.

The arithmetic

~1 hrper week, steady state

After onboarding, on a voice program. One recorded conversation produces a month of short-form, a byline and the raw material for a keynote. That ratio is the commercial argument for the model.

How to buy

How the purchase actually works

—CurrencyOne price ladder, designed in rupees with round figures. Visitors in India see INR; everyone else sees the same price in USD. Switch in the header at any time.

—CommitmentPause or scale anytime with 30 days notice in writing. No lock-in, no minimum spend, no exit fee, no auto-renewal without notice.

—OwnershipEverything we write is yours: briefs, drafts, published pieces, positioning documents, the voice library.

—DiscretionWe never disclose publicly that Content Legendary wrote for you. Nothing is held beyond 90 days after your last engagement ends.

—Non-standard workIf your project genuinely does not fit a unit, the Strategist lane prices it by the hour rather than inventing a retainer for it.

The absences

Nine clauses your last agency had, that we do not

Clause	Here
Lock-in period	There is none.
Minimum spend	No clause, at any tier.
Pause penalty	Pausing costs you nothing.
IP retention	We retain nothing on our side.
Non-compete	None on your side.
Auto-renewal	Never without notice.
Exit fee	There is none.
Data retention	Nothing held beyond 90 days after your last engagement.
Public disclosure	We never disclose that Content Legendary wrote for you.

Full terms of engagement Book a call