What we have published under our own name.
Most of the best work leaves here under someone else's byline. This is the rest: the positions we hold about the category, the evidence we cite, and the case library.
A calendar tied to publishing slots produces volume. A calendar tied to authority gaps produces pipeline. The four questions, the data from forty editorial programs, and the counterargument from the people who run volume operations.
Retrieval favours the source, not the summary. What that means for the four pieces a quarter you should actually write, with a sixty-query panel across four engines.
Buyers and investors read the person before the company. The profile is evidence. Treat it like a filing. What twelve founder programs taught us about the first ninety days.
The scarce thing is no longer a publishable sentence. It is a position worth remembering, evidence worth citing, and a voice the buyer recognises without seeing the logo.
Published pricing is not a discount signal. It is a filter. It means the first call is about your argument rather than about our rate card, which is the only version of that call worth having.
The order for every hard moment, and why reversing the first two is the most common mistake in corporate communication.
The evidence we cite
| Finding | Source | Where we use it |
|---|---|---|
| 71% of decision-makers say most thought leadership lacks value; 91% say the best of it reveals needs they had not recognised | Edelman and LinkedIn, B2B Thought Leadership Impact Report, 2025 edition | Home, thought leadership |
| 73% trust an organisation's thought leadership over its marketing materials | Edelman and LinkedIn, B2B Thought Leadership Impact Report, 2024 edition | Home |
| 40% of B2B buyers begin vendor research inside AI tools | 6sense, B2B Buyer Experience Report, 2025 | Home, inbound |
| Roughly two-thirds of executives research the person before a first meeting | Edelman and LinkedIn, 2024 edition, executive sub-sample | Thought leadership, founders |
Every case-library figure is client-reported and traces to a named source system. Curves on the charts are illustrative between reported endpoints. We will walk you through the systems live before you sign.