PRACTICE 04 — REPORTS
Own the numbereveryone cites.
White papers, industry reports, and original research: survey design, analysis, writing, launch assets.
Original data is the last unfakeable content. A single well-designed survey can earn citations from journalists, references in analyst briefings, and placement in AI answer engines for years. We design the research, run the analysis, write the report, and build the launch assets that make the number travel.
The work
How it's priced
White paper
8–12 pages, argumentative, interviews included.
- Expert interviews
- Two revision rounds
- Source files yours
In-depth white paper
15–25 pages with primary research.
- Primary research
- Two revision rounds
- Launch package
Research report
Industry pulse or state-of-category with original survey data.
- Survey design
- Data analysis
- Full report + charts
- Launch assets
Engagement model
Original data cited by 12 industry publications and referenced in 40+ AI Overviews.
Survey design, analysis, and report writing. The report became a recurring source for journalists and analysts.
FAQ
Variations
CAC by channel across 340 mid-market SaaS companies
Published by [Client Name] · Research by Content Legendary
The State of B2B SaaS Pipeline in 2026
A category benchmark across 340 mid-market SaaS companies.
July 2026 · 24 pages
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