Own the number everyone cites.
Original data is the last unfakeable content. A single well-designed survey can earn citations from journalists, references in analyst briefings and placement in answer engines for years. We design the research, run the analysis, write the report and build the launch assets that make the number travel. Priced per page: white papers ₹25,000/page, research ₹17,000/page.
Press, partners and answer engines need a source, not another opinion.
Every category has a number everyone cites. Somebody published it. Usually it was a firm with worse data than yours, that bothered to field a survey and disclose the method.
The report becomes category infrastructure. Once it is the number, your competitors cite it too. That is the point.
The footnote. The report is cited in a trade piece, an analyst note, a partner deck and an answer-engine response, and each one carries your name as the source.
Original data is the last unfakeable content. The report earned citations for a year because the finding could be challenged and survived.
Six stages, from the question to the sales call that opens with the answer.
Every stage has an owner, and the owner is named in your engagement brief. The research lead sits on report engagements only.
| Stage | What it produces | Owner |
|---|---|---|
| Research design and hypotheses | The question worth asking, and the reason the answer will be quotable. | Research lead |
| Survey instrument and fielding | An instrument that will survive a methodologist reading it. Panel, sample, weighting. | Research lead |
| Data analysis and findings | One finding strong enough to carry the whole report. Three that support it. | Research lead |
| Report writing | The document, with the method disclosed so the finding can be challenged. | Senior writer |
| Launch assets and press materials | The cutdowns that let media, sales and partners reuse the number. | Senior editor |
| Distribution strategy | Timing, embargo, briefings, and the sales motion that opens with the finding. | Editorial lead |
That is why it gets cited. A report that hides its method earns one press mention and no second one. A report that publishes its sample, its instrument and its weighting becomes the source other people footnote for years.
A benchmark, a cadence, a finding with tension, and a method page.
Four properties decide whether a number travels. Most reports have one. The ones that get cited for years have all four.
The report, and the six things that ship with it.
A report without launch assets is a PDF. The cutdowns are what let media, sales and partners reuse the number.
Sample. 312 merchants across six markets, screened for settlement volume above 500 transactions a month. Fielded 3 to 21 March 2026.
Weighting. By market and merchant size to the regional distribution in our anonymised transaction data (n = 2.1M settlements).
Limits. Self-reported settlement times were validated against transaction timestamps for 38% of respondents.
The first regional benchmark of settlement expectations, drawn from 312 merchants and 2.1 million anonymised transactions, finds that speed now outranks fees for two-thirds of respondents…
“Before we talk about us: we published a benchmark last month. Two-thirds of merchants in your segment now say they would switch for same-day settlement. Where does your book sit against that?”
68% of closed deals in year one cited the report · CRM
| Unit | Spec | What is included | Price |
|---|---|---|---|
| White paper | 8 to 12 pages, argument-led | Expert interviews, two revision rounds, source files, launch cutdowns. | ₹25,000/page |
| Research report | 10 to 25 pages, survey-based | Instrument, fielding, analysis, full report with charts, launch assets, press materials. Fielding at cost. | ₹17,000/page |
| Category report or annual index | 30-page minimum, multi-quarter cadence | Primary data plus expert commentary, launch-ready, re-fielded on a cadence. | ₹17,000/page |
| Annual report inside Voice Enterprise | Chapters every month | One category report a year, built from the archive's own data. Fielding at cost. | included |
Press, partners and answer engines need a source, not another opinion. The report becomes category infrastructure: the thing everyone cites when they need a number, including your competitors.
Layout, charts as final artwork and the interactive version are designed by designs.art and priced separately. We deliver the report text, the chart data and the chart specs. Bundle on request.
Citations are the signal. Deals that cite the number are the result.
We baseline citations at onboarding, monitor media and analyst references monthly, and read the CRM for the finding appearing on calls.
| What we read | Source | Seen by |
|---|---|---|
| Downloads and read completion | Download logs, analytics | Week two |
| Media citations, with and without a link | Media monitoring | Week three onward |
| Analyst and partner references | Briefing requests, notes | Month two |
| The finding cited on sales calls | CRM, call recording | Month three |
| Answer engines returning the number with your name | Prompt panels, with SEO Legendary | Month three to six |
Three weeks to design. Four to field and analyse. Five to write and launch.
Twelve weeks for a research report. The fielding window cannot be compressed without damaging the method page.
- Research question and hypotheses
- Instrument drafted and pre-tested
- Panel and sample plan, weighting design
- Your own data intake, anonymised
- Launch date and embargo plan set
- Fielding, with quotas monitored daily
- Data cleaning and weighting
- Analysis: one finding to carry the report, three to support it
- Chart data and chart specs
- Finding reviewed with you before writing
- Report written, method page first
- Two revision rounds
- Six launch assets: press, partners, sales, LinkedIn, webinar, answer-engine summary
- Embargoed briefings
- Sales trained to open with the number
A published report with an inspectable method, the finding in the trade press, the first analyst briefings requested, a sales team opening calls with the number, and an instrument you can re-field next year to start the cadence.
Priced per page. White paper to annual index.
One number per page for each document type; the page count is agreed at the design stage. Panel costs are passed through at cost and quoted before fielding. Design production through designs.art is priced separately.
- Expert interviews included
- Argument-led structure, counterargument answered
- Reference list and method page
- Two revision rounds, source files yours
- Three launch cutdowns
- Instrument, fielding, weighting, analysis
- Method page first
- Chart data and chart specs on every page
- Six launch assets and press materials
- Distribution strategy and the sales motion
- Primary data plus expert commentary
- Multi-quarter research cadence
- Launch-ready with a briefing program
- Year-on-year comparison from year two
- Named research lead on the engagement
- 60+ · Short-form posts
- 4 · Long-form
- Quarterly · Narrative architecture
- 12 hrs / mo · Strategy
- 20 + 1 deck / qtr · Deck slides
- Senior writers, Senior editor, Editorial lead, Strategist, embedded, Data analyst, Research lead
The system on top is included
One research sponsor for a weekly 30-minute check-in. Access to any proprietary data, anonymised at source. A spokesperson for launch briefings. Approval at three points: the instrument, the finding, the report.
Not design production or interactive report builds; designs.art does that and we bundle it. Not paid distribution or media buying. Not a survey we would not put our own method page on.
What an owned number moved, twice.
Questions we get on the first call
What is the difference between a white paper and a research report?
Can you handle survey execution?
How long does a category-defining report take?
Who designs the report?
What if the finding is not what we hoped?
Will it be published under our name?
Bring the question your category has never had answered. We will tell you if the number is publishable.
The audit includes who currently owns the numbers your buyers cite, with screenshots, and the one benchmark only you could field.
