One-time · Comms

Say the hard thing once, correctly.

Announcements, positioning packs, speeches and crisis briefs. Facts first, position second, response third. Multi-audience versions on every unit. Senior only, confidentiality by default. From ₹50,000.

PositioningSpeechesCrisis · 24hAnnouncements in Enterprise
Crisis brief · first 24 hours
HourArtifactAudience
0 to 4Holding statement, two versionsPress, customers
4 to 12Internal note and manager talking pointsEmployees
12 to 24Full statement, Q&A pack, regulator letterAll rooms
24+Daily cadence, escalation languageAs needed
First draft in 24 hours. Coordination with legal and PR built in.
Priced per unit · two revision rounds · currency in the header

Units and prices

UnitSpecBest whenTurnaroundPrice
Executive positioning packbio and point-of-view packA named executive needs a bio and a point of view that survive a briefing.7 to 10 days₹50,000
Speech, 15 to 30 minutestalk track, notes, Q&A prepA stage, a room that has heard it before. Rehearsal included.10 to 15 days₹65,000
Crisis brieffirst draft in 24 hoursSomething has happened. Every room is about to hear a different version.24 hours₹1,25,000
Announcements and internal notesLaunch, round, hire, partnership, reorganisation note. Three audience versions.Included in Voice Enterprise, two a month. Otherwise by the hour.5 to 7 days₹4,000/hr
Comms counsel

On-call judgment through a hard quarter runs on the Strategist lane: embedded from from ₹1,99,000/mo a month, or ₹4,000/hr an hour in a 20-hour block.

How it is made

The one page, then every artifact.

For a planned moment, five days to the position and twenty to the artifacts. For a crisis, the same sequence in twenty-four hours.

01
Facts
What changed, what did not, dates, numbers. A 20-minute call with whoever holds them.
02
Position
One defensible reason, stress-tested. Legal sees this page first.
03
Audiences
Who fears what, who needs what first, which register.
04
Artifacts
Letter, remarks, release, Q&A pack. Derived from the page.
05
Window
Sequenced minute by minute. Monitoring for the first week.
What is included

· Written brief in 3 to 5 business days, approved by you before drafting
· Senior writer named on the brief; a senior editor decides thesis, cuts and sequence
· Two revision rounds
· Every material claim traced to a source
· Publication-ready formatting for the surface it will live on
· Source files yours; nothing published without your approval
· No public disclosure that we wrote it

What is not

· Design and layout production (designs.art, bundled on request)
· Publishing, hosting or CMS work
· Paid distribution or media relations
· Ranking volume (SEO Legendary)

Where the value is

What multi-audience calibration means in practice.

Same facts, same reason, four registers. The Q&A pack answers the same twenty questions for every room.

Employees
Investors
Press
Regulators
Needs first
Certainty about them
Reason and date
Fact and quote
Filing and timeline
Register
Plain, human
Precise, numeric
Quotable, short
Formal, complete
Artifact
Letter, script, Q&A
Note, remarks
Release, lines
Letter, filing language
Three versions of every announcementPress, customers, team. Each leads with what changes for that reader. Two a month inside Voice Enterprise.
A Q&A pack, not a hopeTwenty questions, four registers, written before anyone asks.
Legal and PR in the loopWe write what they distribute. The page goes to counsel first.
A 24-hour promiseOn a crisis brief, first draft in 24 hours, always.
From the case library

Where one artifact carried the argument

Case 03 · Public healthcare enterpriseUnited States
3 → 0
Transition leaks through a reorganization
3 → 0
Employee NPS moved from −18 to +42 across the change. Employees and analysts heard the same argument first.
Case 07 · Pre-IPO enterprise SaaSUnited States
1
Argument, S-1 through four earnings calls
1
A 14-month narrative span. The same commercial logic survived the roadshow, the S-1 and every call that followed.
FAQ

Questions we get

What is the crisis turnaround?
First draft in 24 hours, always. A holding statement in two versions inside the first four hours if the situation is live.
How do you work with our PR agency?
Alongside. They run distribution and media relations; we write what they send. On a crisis brief we take the pen so counsel and PR can do their jobs.
Who sees the drafts?
You and whoever you name. Nobody else. We never disclose the engagement, and nothing is held beyond 90 days after it ends.
Can you write the speech and the keynote deck together?
Yes, from the same one-page argument, by the same writer. designs.art designs the slides.
Next

Bring the moment you are dreading. We will write the one page first.

For a planned moment, the audit maps your four rooms. For a live one, skip the audit and reach us now.

Unit hero · a lectern with one printed page