WHO WE SERVE — B2B & SAAS
Content as pipeline.Authority as memory.
The 95:5 rule: most of your market isn't buying yet. Authority is how you're remembered when they are.
B2B buyers spend most of their time not buying. The vendor they remember when the problem becomes urgent wins. Content that teaches, clarifies, and earns citations compounds into pipeline over quarters, not days.
What we run for you
EDITORIAL CALENDAR & LONG-FORM ARTICLES
AUTHORITY-FIRST INBOUND CLUSTERS
CASE STUDIES & WEBSITE CONTENT
SALES ENABLEMENT DECKS
REFRESH CYCLES & PERFORMANCE REPORTING
Recommended lane
The strongest B2B SaaS programs pair a Company plan for the editorial engine with a Voice plan for the CEO or GTM leader.
Company Standard
Editorial system: calendar + long-form + distribution cutdowns.
- 4 long-form articles / month
- Editorial calendar
- SEO/GEO briefs
- Distribution cutdowns
Company Pro
Everything in Standard + gated assets + performance reporting.
- 8 long-form / month
- Expert interviews
- Quarterly strategy review
- Performance reporting
Voice Standard
LinkedIn + X, 20 pieces per month, monthly byline.
- LinkedIn + X
- 20 pieces per month
- Monthly byline placement
- Voice library maintenance
Engagement model
Organic pipeline share 11% → 34% in a year; cited in AI Overviews for 40+ category queries.
Monthly long-form + refresh cycles + distribution cutdowns. Share-of-Model reporting delivered with SEO Legendary.