Who we serve · Founders and executives
Personal authority, treated as pipeline infrastructure.
The expertise is already there. What is missing is a publishing system, and the willingness to spend one hour a week feeding it. Buyers and investors research the person before the company; the profile is read as evidence.
Founder voice program · month 9
Case 01 · consumer fintech
Audience
28.1K
▲ from 2.0K
Inbound / month
34
▲ from 2
Pipeline attributed
$12.4M
CRM
Your time / week
~1 hr
steady state
Audience, months 1 to 9Platform analytics · CRM
Quality
Authority
Influence
Pipeline
Value
The pattern we see
Three ways a founder's expertise stays invisible.
01The blank pageA founder with a real position, no time to write it, and three months of drafts that never shipped.
02The cold startOutbound doing work that a recognisable name would do for free.
03The diligence surfaceBuyers and investors research the person before the company. The profile is read as evidence, and an empty one is evidence too.
The equation
One recorded hour a month, times a senior writer and an editor, equals twenty pieces that all argue the same thing. One position across every surface. Nothing ships without your approval. Your name on the work, and no public disclosure that we were involved, ever.
One weekly interview fed every surface: LinkedIn, X, quarterly bylines and the speaking notes. The position stayed the same in all four.
Case 01 · consumer fintech founder · 2K to 28K
What we run for you
A voice program, and what it draws on.
| Capability | What it solves | Practice |
|---|---|---|
| Voice capture and position library | The blank page. Your positions written down, with boundaries, in your words. | Thought leadership |
| LinkedIn and X program | The cold start. Twenty pieces a month that all argue one thing. | Thought leadership |
| Monthly byline | The diligence surface. Long-form under your name in a title buyers read. | Editorial |
| Newsletter | An owned audience, from Voice Pro. | Thought leadership |
| Speaking notes and positioning pack | Stages and analysts, quarterly from Voice Pro. | Comms |
| Investor narrative | When the round comes, the argument already exists. | Decks |
Recommended lane · currency in the header
Start on Voice Starter or Standard. Scale when the signal holds.
Voice Standard is the smallest configuration where the archive compounds. Nine of twelve engagements in the library started on one practice.
Voice Starter
A founder or executive starting from nothing, on the one platform their buyers use.
₹99,000/mo
Single channel, essentials
- 12 · Short-form posts
- 1 hr + 30 min · Voice capture
- 3 · Positions maintained
- Monthly · Calendar
- Weekly · Approval pass
- Senior writer, Senior editor
As one-time units: ₹96,000
The system on top is included
Book a callThe system on top is included
Most chosen
Voice Standard
A leader whose position exists and needs weight: two channels, a weekly call, and the data to argue with.
₹1,49,000/mo
Leadership
- 20 · Short-form posts
- 4 · Data pieces
- 1 · Long-form byline
- Weekly · Strategy call
- Live · Dashboard
- Senior writer, Senior editor, Data analyst
As one-time units: ₹2,28,000
The system on top is included
Book a callThe system on top is included
Voice Pro
A CXO and the company page together: higher volume, more than one channel, decks and video scripts drawn from the same positions.
₹2,49,000/mo
CXO and organisational pages
- 40 · Short-form posts
- 2 · Long-form
- 2 · Newsletter
- 10 · Deck slides
- 4 · Video scripts
- Senior writer, executive, Senior writer, organisation, Senior editor, Data analyst, Strategist
As one-time units: ~₹5,28,000
The system on top is included
Book a callThe system on top is included
What we need from you
One recorded hour at onboarding, then roughly one hour a week: a 45-minute approval pass and, from Voice Pro, a bi-weekly strategy call. If you will not sit for voice capture, we decline.
Not this
Not feeds, video, design production, ranking volume or paid distribution. Those sit with the sister studios, and we will say so on the first call.
From the case library
Two founders, two voice programs.
Case 01 · Consumer fintech, founderUnited States
2K → 28K
Founder audience in nine months
$12.4M pipeline attributed. 34 enterprise inbound opportunities a month, from 2. Inbound replaced outbound for enterprise deals.
VoiceEditorial
Read the file →Case 12 · Digital health, founderUnited States
62K
LinkedIn audience
840 policy-staff subscribers to the regulatory letter. The founder became the person Hill staff read on the category.
VoiceEditorialInbound
Read the file →FAQ
Questions we get
I have never posted. Is that a problem?
It is the most common starting point. You do not need to have written anything; you need to have operated. The first three pieces come back with heavy edits from you; by piece six they are preference; by piece ten most founders approve without changes.
Will people know it is not me writing?
No, on two counts. The words come from your recorded interview, in your sentences, so it reads like you on your best day. And we never disclose the engagement. The voice library is yours if you leave.
What if my co-founder wants one too?
Two voice programs with distinct positions and one shared evidence base. From two executives upward it is usually cheaper on an Enterprise scope; ask on the call.
How fast will I see inbound?
Read depth and replies in week two. Peers reposting and the first citation in month two to four. Inbound that names a piece in month four to nine. Anyone promising pipeline in month one is selling rung one and calling it rung four.
Start with a conversation
Bring the idea worth owning. We will send 150 words in your voice before we speak.
Forty-eight hours before the call you receive an audit of your own authority gap. It takes us most of a day and we do it whether or not you buy anything.
